DANIELLE BRADLEY

FASHION DISTRICT PHILADELPHIA
Rebrand + Opening Campaign
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Fashion District Philadelphia wanted to put their mark on Philly with an opening campaign, with the goal of getting feet in the door and letting the community know they're not your average mall. Featuring popular stores, beer + wine bars, a bowling alley and movie theater, art galleries, Candytopia and more. After directing a photoshoot, we leveraged our new photography and color palette to create a fresh and flexible look that can last without feeling limiting. Introducing a duotone style kept the images branded and eye catching, while remaining simple to add typography over.
PRINT ADS


Commons Club Drink Menu
BILLBOARDS




TRANSIT ADS




BRANDING

HEADLINE
Grange
Bold Condensed
Pt 93
SUB HEAD
Grange
Bold Condensed
Pt 23
PHOTOGRAPHY
DuoTone
background color
& Hex #132177
LOCATOR
Grange
Bold Condensed
Pt 19
LOGO
Centered + White

SOCIAL MEDIA





