FASHION DISTRICT PHILADELPHIA

Rebrand + Opening Campaign

Fashion District Philadelphia wanted to put their mark on Philly with an opening campaign, with the goal of getting feet in the door and letting the community know they're not your average mall. Featuring popular stores, beer + wine bars, a bowling alley and movie theater, art galleries, Candytopia and more. After directing a photoshoot, we leveraged our new photography and color palette to create a fresh and flexible look that can last without feeling limiting. Introducing a duotone style kept the images branded and eye catching, while remaining simple to add typography over.

PRINT ADS

Commons Club Drink Menu

BILLBOARDS

TRANSIT ADS

BRANDING

HEADLINE
Grange

Bold Condensed

Pt 93

SUB HEAD
Grange
Bold Condensed
Pt 23

 

PHOTOGRAPHY
DuoTone 
background color
& Hex #132177

 

LOCATOR
Grange
Bold Condensed
Pt 19

 

LOGO
Centered + White

SOCIAL MEDIA

PHILLY HOTEL DOOR HOOKS

Whether in town for business or pleasure, we wanted to inform tourists where to spend some free time. We designed Fashion District door hooks to add to hotel room doors.

Agency: 1 Trick Pony   Role: Art Director + Designer   CD + Copy: Charissa Elliot

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©2019 By Danielle (McShea) Bradley