FASHION DISTRICT PHILADELPHIA
Rebrand + Opening Campaign
Fashion District Philadelphia wanted to put their mark on Philly with an opening campaign, with the goal of getting feet in the door and letting the community know they're not your average mall. Featuring popular stores, beer + wine bars, a bowling alley and movie theater, art galleries, Candytopia and more. After directing a photoshoot, we leveraged our new photography and color palette to create a fresh and flexible look that can last without feeling limiting. Introducing a duotone style kept the images branded and eye catching, while remaining simple to add typography over.
Commons Club Drink Menu
& Hex #132177
Centered + White
PHILLY HOTEL DOOR HOOKS
Whether in town for business or pleasure, we wanted to inform tourists where to spend some free time. We designed Fashion District door hooks to add to hotel room doors.
Agency: 1 Trick Pony Role: Art Director + Designer CD + Copy: Charissa Elliot