Brochure Design + Style Guide + Powerpoint Template
A fresh new rebrand for Medscape, where the clean, bright design and simplistic layout allows the large amount of content to appear minimal. The photography style shows the passionate role medical professionals take in your life, while keeping your focus on the carefully designed charts, graphs, and content.
MEDSCAPE STYLE GUIDE
COLOR + TYPOGRAPHY
Medscape's photography is focused on being clean, well-lit, feature doctors in action, and individuals of diverse backgrounds. The overall hue of the photography should be edited to a cooler temperature (blue) and ignite the passion behind the action.
Agency: 1 Trick Pony Role: Art Director Team: Tim McMahon + Nicole Ducoin