Brochure Pages

MEDSCAPE

Brochure Design + Style Guide + Powerpoint Template

A fresh new rebrand for Medscape, where the clean, bright design and simplistic layout allows the large amount of content to appear minimal. The photography style shows the passionate role medical professionals take in your life, while keeping your focus on the carefully designed charts, graphs, and content. 

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Brochure Cover

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Brochure Spread

MEDSCAPE STYLE GUIDE

TYPOGRAPHY

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COLOR + TYPOGRAPHY

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PHOTOGRAPHY

Medscape's photography is focused on being clean, well-lit, feature doctors in action, and individuals of diverse backgrounds. The overall hue of the photography should be edited to a cooler temperature (blue) and ignite the passion behind the action.

POWERPOINT TEMPLATES

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Agency: 1 Trick Pony   Role: Art Director   Team: Tim McMahon + Nicole Ducoin