DANIELLE BRADLEY
STAY VIRGIN HOTELS
Virgin Hotels San Francisco Campaign
A two week instagram contest promoting you to #StayVirginHotels as Virgin Hotels San Francisco opens their doors. We encouraged fans to share the one word they live by, for a chance to win a weekend stay for you and a friend for the next decade. Followers responded in the comments with their "Stay____" word that they live by. We parked our brand mascot Snoozy in front of competitors hotels and even dropped our welcome mats, with bold messaging to ditch your current hotel stay and come #StayVirginHotels.
Print Ad in FestWorld Magazine
"Welcome" mats placed in front of other hotels in San Francisoco to let guests know were now open - and to #StayVirginHotels
Virginhotels.com Site Violator
iPad Landing Page design for on-street email captures
Stressball Snoozies were passed out on the streets
Info Card with Red Selfie Filter
Street Team Attire
<- User generated promotion instagram post
Contest Info Cards passed out on-street
Instagram Posts