VIRGIN HOTELS DALLAS LAUNCH

New property Launch Campaign

Virgin Hotels built a new hotel, we launched the #DoDistrubDallas campaign to get the city of Dallas excited for the way Virgin Hotels is disrupting the industry. We hung "now hanging out in Dallas" oversized door hangers throughout the city, adding a sense of community with local artists work on the back. Our brand mascot, Snoozy was driven around and parked in front of other hotels to create a buzz. Bottle openers were passed out to bystanders promoting our contest to win a 2 night VIP stay + airfare for 2.

Landing Page
video story board
DALLAS RECAP VIDEO
Over Sized door hanger Designs
STREET TEAM ATTIRE

Agency: 1 Trick Pony   Role: Art Director   CD: Charissa Elliott  Team: Travis Rupp, Nick Smalarz, AJ

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©2019 By Danielle (McShea) Bradley