VIRGIN HOTELS DALLAS LAUNCH

New property Launch Campaign

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Virgin Hotels built a new hotel, we launched the #DoDistrubDallas campaign to get the city of Dallas excited for the way Virgin Hotels is disrupting the industry. We hung "now hanging out in Dallas" oversized door hangers throughout the city, adding a sense of community with local artists work on the back. Our brand mascot, Snoozy was driven around and parked in front of other hotels to create a buzz. Bottle openers were passed out to bystanders promoting our contest to win a 2 night VIP stay + airfare for 2.